bomphiologia
Exaggeration done in a self-aggrandizing manner, as a braggart.
“But put identification and division ambiguously together, so that you cannot know for certain just where one ends and the other begins, and you have the characteristic invitation to rhetoric. . . . The wavering line between the two cannot be ‘scientifically’ identified; rival rhetoricians can draw it at different places, and their persuasiveness varies [...]